Hollywood · Northeast Portland
HVAC service in Hollywood.
Diagnostic-first HVAC for the homes around NE Sandy Boulevard. Hollywood takes its name from the historic theatre marquee on NE Sandy Boulevard, and the neighborhood around it carries as much variety in HVAC needs as any in Northeast Portland. Some homes have updated ductwork and newer equipment, others are working with whatever was installed years ago. The 2021 and 2023 heat domes and the wildfire smoke seasons since have tested all of it. Tru72 dispatches to Hollywood from our Lake Oswego office, about 19 minutes away, runs a real Manual J on every replacement, and files the Energy Trust rebate at install. Three generations of Pacific Northwest HVAC discipline, applied one Hollywood home at a time.
- ~19 minutesFrom the Lake Oswego dispatch
- Same-DayWhen you call before 2 p.m.
- $72Diagnostic, credited to the repair
- Up to $3,000Energy Trust, filed at install
The Hollywood service standard, in four facts
- ~19 minutesFrom the Lake Oswego office to your door.
- Manual JOn every replacement, before any equipment is quoted.
- Filed at installThe Energy Trust rebate lands on the invoice.
- 24/7The emergency line is staffed around the clock.
- Energy Trust of Oregon Trade Ally
- Oregon CCB #40820
- WA Contractor #LARSEMS742D7
A Northeast Portland neighborhood with its own comfort needs.
What Hollywood homes ask of a modern HVAC system.
Hollywood is anchored by the historic Hollywood Theatre and the shops along NE Sandy Boulevard, but the residential streets around that commercial core carry a wide range of home ages and system types. Some Hollywood homes have been updated with modern ductwork and higher-efficiency equipment. Others are still running systems installed long before Portland summers looked like they do now.
That range matters most during the extremes: the 2021 and 2023 heat domes, and the wildfire smoke seasons that now show up most Augusts. A system that handled Hollywood's climate a decade ago may not be sized correctly for what the neighborhood sees today, and a home without existing ductwork has different, often better, options than one that already has it in place.
Tru72's approach in Hollywood starts the same way it does everywhere: measure the actual home before recommending anything. A Manual J load calculation and an honest look at the existing ductwork tells us what the right system is, not what's easiest to quote.
What it means: The house decides the system. Not what's easiest to quote.
What we install most in Hollywood.
Four jobs that come up again and again.
Common without existing ducts
Ductless mini-splits.
Homes in Hollywood without existing forced-air ductwork get heat pump comfort through ductless heads, installed room by room without opening up walls or ceilings. Manual J per zone, right-sized heads, ETO rebate filed at install.
High-leverage conversion
Heat pump replacing an aging furnace.
Hollywood homes with usable ductwork and an older gas furnace are strong candidates for a heat pump conversion. One system handles heating and cooling, Energy Trust and federal incentives can stack meaningfully, and monthly bills typically drop.
Post-heat-dome priority
Central AC additions after 2021 and 2023.
Plenty of Hollywood homes went years without air conditioning before the 2021 and 2023 heat domes changed the calculus. We size new AC equipment to the actual home through Manual J and verify performance at commissioning, not by guessing at tonnage.
Wildfire-smoke ready
Indoor air quality upgrades.
Hollywood summers now come with weeks of smoke-driven air quality alerts. We measure indoor particulate levels, install high-MERV or HEPA-grade filtration, and recommend a ventilation strategy that makes smoke season more livable.
Not sure which of those four your home is?
That's what the assessment is for. A free in-home visit that includes a Manual J load calculation and a ductwork evaluation.
Every service available in your neighborhood.
Dispatched from the Portland office.
Heat Pumps
Manual J on every install. One system heats and cools. Rebates stack.
Furnace Service & Replacement
Combustion analyzer on every call. Heat exchanger inspected.
Central Air Conditioning
Refrigerant charged by weight. Sized to your actual home.
Ductless Mini-Splits
Manual J per zone. Right-sized heads. No ducts required.
Indoor Air Quality
Wildfire-smoke filtration, humidity, ventilation. Measured first.
Home Performance Testing
Blower-door, duct-leakage, infrared. Test before you invest.
Hollywood rebates, filed at install.
Hollywood homeowners installing a qualifying heat pump earn $1,000 from Energy Trust of Oregon on a ducted system and $800 on a ductless one. A rental, an attached home or a household enrolled in Energy Trust's Savings Within Reach earns $3,000 and $1,800. Eligibility is narrow — the home has to be on PGE or Pacific Power, the heat pump has to replace electric heat, and it can't have a gas backup — so we confirm it at the assessment instead of promising it. Your tax professional can help you identify and file for any applicable state or federal credits or rebates. As an active Energy Trust Trade Ally, Tru72 files the rebate paperwork at the time of installation, so the discount lands on the invoice instead of a reimbursement check weeks later.
| Improvement | Owner-occupied home | Rental, attached home or Savings Within Reach |
|---|---|---|
| Energy Trust of Oregon Ducted heat pump | $1,000 | $3,000 |
| Energy Trust of Oregon Ductless heat pump | $800 | $1,800 |
| Energy Trust of Oregon Extended capacity heat pump | $1,000 | $2,000 |
| Energy Trust of Oregon Smart thermostat | $250 | $250 |
| State and federal credits Consult your tax professional | Varies | Varies |
Who the heat pump money is actually for: homes served by PGE or Pacific Power, where the new heat pump replaces electric heat. A ducted system has to replace an electric forced-air furnace and rate HSPF2 7.50 or better. A ductless one has to replace electric resistance heat in the main living space, rate HSPF2 8.10 or better, and put its largest indoor head in that room. Neither can have a gas backup, and if an electric furnace stays on as auxiliary heat the thermostat lockout has to be set to 35°F or lower. One ductless incentive per home.
The extended capacity figure needs a central ducted system on a traditional air handler that meets CEE Tier 1 Path A — slim-duct types don't qualify. The smart thermostat incentive runs the other way round: it is for a home heated by a gas forced-air furnace, and it drops to $100 if the installer isn't actively licensed.
The right-hand column is the amount for a rental, for an attached home — a duplex, triplex, fourplex, townhome or rowhome — or for a household enrolled in Energy Trust's Savings Within Reach. The application has to be in within 60 days of the install. We file it.
Two other programmes can stack on top: Oregon's Heat Pump Purchase Program, run by the Oregon Department of Energy, and the federal HEAR rebates for income-qualified households. Both move, so we confirm what is open and what it is worth at the assessment rather than print a figure here. Your tax professional can help you identify and file for any applicable state or federal credits or rebates.
Figures are Energy Trust of Oregon's own, from its Oregon Residential Incentive Information Sheet effective January 1, 2026 (PI 0320I v2026.1). Incentives depend on funding and are subject to change.
Common questions from Hollywood homeowners.
Plain answers from a diagnostic-first crew.
Does Tru72 service the Hollywood neighborhood in Portland?
Yes. Tru72 dispatches to Hollywood from our Portland office at 5 Centerpointe Dr, Ste 87 in Lake Oswego. Hollywood is about 19 minutes away, part of our standard service area, and same-day appointments are typically available when you call before 2 p.m.
What HVAC issues come up most in Hollywood homes?
It varies by home. Some Hollywood properties have updated ductwork and equipment, others are still running older systems that were never sized for today's summers. The jobs we see most often: ductless mini-split installs where there's no existing ductwork, heat pump conversions replacing aging gas furnaces, central AC additions following the recent heat domes, and indoor air quality upgrades for wildfire smoke season.
How fast can Tru72 respond to a Hollywood emergency?
Hollywood is about 19 minutes from our Lake Oswego dispatch, inside Tru72's standard Portland-metro service area. Same-day emergency service is typical, especially during heat advisories and cold snaps. Tru Comfort members move to the front of the queue with a guaranteed 24-hour repair response window.
What Energy Trust rebates apply for Hollywood homeowners?
Hollywood homeowners installing a qualifying heat pump earn $1,000 from Energy Trust of Oregon on a ducted system and $800 on a ductless one, or $3,000 and $1,800 if the home is a rental, an attached home, or a household enrolled in Savings Within Reach. Eligibility is narrow — the home has to be on PGE or Pacific Power, the heat pump has to replace electric heat, and it can't have a gas backup — so we confirm it at the assessment instead of promising it. Oregon's Heat Pump Purchase Program can stack on top. Your tax professional can help you identify and file for any applicable state or federal credits. Tru72 files the ETO paperwork at install so the discount lands on the invoice.
Will a heat pump work in a Hollywood home without ductwork?
Often, yes. For Hollywood homes with existing, competent ductwork, a ducted heat pump can replace both the furnace and the AC on one electric system. For homes without ducts, a multi-zone ductless mini-split is usually the better fit. The free in-home assessment includes a Manual J load calculation and a ductwork evaluation to recommend the right path for your specific house.
What does diagnostic-first service mean for a Hollywood homeowner?
It means a Tru72 technician arrives at your Hollywood home with refrigerant gauges, a combustion analyzer, capacitor meter, manometer, and IAQ monitor. We measure what your system is actually doing, identify the actual failing component, and walk you through the data before quoting a repair or replacement. You don't pay for a $2,500 compressor when the problem was a $50 capacitor.
The Larsell standard, 19 minutes from your Hollywood door.
The next Portland heat wave is a question of when, not if. A Tru72 technician arrives at your Hollywood home with the instruments to measure your system properly and the time to walk you through what the data showed. Same-day service is typically available when you call before 2 p.m. After hours, the 24/7 emergency line is staffed around the clock.
- Portland Metro & SW Washington(541) 652-6299
HVAC service in Hollywood and Northeast Portland
Tru72 Heating & Cooling serves the Hollywood neighborhood of Northeast Portland — the residential streets around the historic Hollywood Theatre and the shops along NE Sandy Boulevard — from the Lake Oswego dispatch at 5 Centerpointe Dr, Ste 87, about 19 minutes away. Ductless mini-splits, heat pumps, central air conditioning, furnace service, indoor air quality and home performance testing. Manual J load calculation on every replacement. Active Energy Trust of Oregon Trade Ally. $72 diagnostic, credited toward the repair. Oregon CCB #40820 · WA #LARSEMS742D7.
